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Instagram Announces New Live and Reel Insights

Shaun

Published

You Can Now View New Insights for Live and Reel Features

Not too long ago, Instagram launched a remix tool for its Reels feature. The social media platform is determined to compete with TikTok as much as possible. Well, it seems like it’s going the extra mile with new insights for creators and businesses where you can view how well your content is performing.

It appears that Instagram is once again releasing new features based on what the community has to say. Some of the metrics you can now measure include Accounts Reached, Plays, Likes, Saves, Comments, and Shares. Furthermore, the insights tab extends into your account to see how your content impacts your overall profile.

Instagram Announces New Live and Reel Insights

One of the most significant insights is Reach. You’ll be able to identify the account types that watch your live shows and reels, while you can also check which formats your followers enjoy. If you’re running a business, you’ll understand how essential this information is to your marketing strategy.

As if that isn’t enough, more updates are coming in the next few months. You’ll be able to set various time-frame options for your content to remain viewable for longer. Instagram will also place the new insights module into the desktop app. As you can see, it’s hoping to expand your experience as much as possible while knocking TikTok out of the virtual park.

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