Last last night, some Instagram users began seeing an ad for an app called Bolt. The ad contains a description of the app which reads “One tap photo messaging,” and is cut off by a series of emojis. Take a look yourself.
Did anyone else get this weird bolt notification on their Instagram earlier? pic.twitter.com/SBrLH7qTTK
— areli i (@yo_areli) July 24, 2014
Facebook, which owns Instagram, already has its own Snapchat competitor called Slingshot (Android | iOS). The app received lackluster reviews so it’s curious why Facebook would need another Snapchat-like app.
Facebook has a history of testing features with a small number of users before rolling them out to the masses so this Bolt ad seems legitimate. Slingshot was also accidentally leaked on the App Store before its launch.
Source: The Verge
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