How To

How to add swipe up links on Snapchat and Instagram

Troy Zaher


If you’re a frequent user of Snapchat and Instagram then you may have noticed their “swipe-up” features. This allows for someone to swipe up on a picture to be redirected to a website. Popular YouTubers will do this in their Snapchat stories with links to their new videos, while some people might link to their other social media accounts like Twitter. Regardless of what you’d like to link to, it can be a little confusing to get started. Here is an easy to follow step by step guide for both Snapchat and Instagram:

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How to add swipe up links on Snapchat and Instagram

Swipe-up link in Snapchat

1. Take a picture in Snapchat

2. Press the paperclip on the right-hand side of the photo

Snapchat paperclip3. Add the link you want to use into the URL box (Snapchat can use your clipboard so you don’t have to go looking for links frequently, you just have to save them).

Snapchat URLSwipe up4. Send the snap

Once you’ve done this, the picture will have a swipe-up link that will direct viewers to whatever URL you’ve put.


Swipe-up link on Instagram

Unfortunately for Instagram users, not everyone can create a swipe-up link. Your account either needs to be verified or it must be a business account with at least 10,000 followers.

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The swipe-up feature itself works similarly to the one for Snapchat. You have to take a picture for your Instagram story, then there should be a paperclip-like symbol in the top middle section of the screen. Press this and you can fill in whatever URL you’d like to link. Then you can post the story, and the link will be attached to the photo.

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